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📋 Workbook Overview

Sheet 1 — Site Architecture Dashboard

A command-center summary of all page categories, total counts, and strategic guidance notes per category — perfect for sharing with stakeholders or your dev team.

Sheet 2 — Full Build Order (Master Page List)

The core deliverable. ~130 pages fully mapped with:

  • Sequential build order numbers

  • URL slugs, category, and phase assignment (1–4)

  • Priority level (Critical → Low)

  • Primary & secondary keyword targets

  • Search intent classification (Informational / Navigational / Transactional / Local)

  • Estimated monthly search volume

  • Internal link targets per page

  • Recommended publish month (Month 1–18)

  • Status column for your team to track progress

  • Color-coded by phase (green → blue → yellow → orange)

Sheet 3 — Phase Roadmap

A 4-phase, 18-month launch timeline with goals and KPI targets:

PhaseTimelineTarget Monthly SessionsRanking Keywords

1 — FoundationMonths 1–2500Core rankings

2 — Condition AuthorityMonths 3–62,50020+

3 — Content ScalingMonths 7–128,00075+

4 — DominanceMonths 13–1820,000150+

Sheet 4 — Keyword Master List

80+ keywords across brand, service, condition, location, blog, and AI-search categories — each tagged with search intent, difficulty, volume tier, and mapped target page.

Sheet 5 — Internal Link Map

60+ strategic internal link recommendations covering pillar-to-cluster, condition-to-service, location-to-service, and blog-to-service paths — with anchor text and link purpose for every connection.

🗂️ Page Category Totals

  • Core Brand Pages: 9

  • Service Pages: 12

  • Pain Condition Library: 18

  • Exercise Therapy Library: 10

  • Neuromuscular Therapy Pages: 9

  • Local SEO Location Pages: 12

  • Blog Clusters: 20

  • AI-Search Optimized Content: 10

  • Legal / Utility Pages: 6

Total: ~106 mapped pages with blog posts bringing the full content footprint to 130+ as clusters are built out.

Recommended next steps: Share Sheet 2 with your developer as the site build checklist, use Sheet 4 with your SEO tool (Ahrefs, Semrush) to validate volumes, and use Sheet 5 to brief your content writer on internal linking requirements from Day 1.

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